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☆ Gen Z Status Symbol: Why Everyone Is Getting Botox Injections
▼ + stars: | 2024-05-02 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +9 min

The faces that hold social currency on social media — with fox-lift brows and buccal fat removed — are increasingly bleeding into real life. AdvertisementEven before the remote-work boom, writers noticed social media was shaping the way people looked. The shift from surgical procedures to minimally invasive injections has also made cosmetic work safer and more available to average people. "The gap between the identity we present on social media and the self we see in the mirror is growing," Widdows told me. As more people get cosmetic work done, the rest of us lose touch with what's normal.

Persons: it's, Z, It's, Heather Widdows, else's, Snapchat, Anne, Mette Hermans, Widdows, Gen Zers, Hermans, you've, we've Organizations: American Academy of, New Yorker, University of Warwick, American Psychological Association, Boston University School of Medicine, City University of London, Tilburg University Locations: Instagram, United States, Netherlands

☆ Youthforia: ‘Shark Tank’ Makeup brand faces backlash over shade compared to ‘black face paint’
▼ + stars: | 2024-05-02 | by ( Kaila Nichols | ) edition.cnn.com time to read: +7 min

In her series, “The Darkest Shade,” George reviews the darkest shade in a brand’s lineup to see if it could match her complexion. The darkest Youthforia shade, she claimed, was lighter than what was advertised online and didn’t match her skin tone. In March, the beauty brand added 10 new shades to its “Date Night” collection, many for darker complexions. “Which side of my face is the black face paint or the Youthforia foundation?” she asked in a Tiktok video posted April 30. Last week, Youthforia replied to a comment about the brand’s darkest shade by resharing the video from March.

Persons: Youthforia, Golloria George, TikTok, ” George, Fiona Co Chan, Mark Cuban, George, Chan, “, —, ”, ” Karen Chambers, Rhianna’s, influencers, ” Chambers, IMAN Cosmetics, Posner, Chambers, you’ve, we’re, We’ve, It’s Organizations: CNN, Hourglass Locations: Texas, ”

☆ Snapchat avoided 'AI' and leaned into real experiences in its annual pitch to brands
▼ + stars: | 2024-05-02 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

During the Snap-owned app's pitch to brands at its NewFronts presentation on Wednesday in New York, the company emphasized the value of real-world experiences, or IRL, over social-media scrolling. Sharing became contrived, and social media as a whole began feeling like an inauthentic version of our lives rather than a source of genuine connection." It's plastered ads on competitive social media platforms and billboards with its "Less Social Media. Related storiesSnapchat executives mentioned AI just once during the NewFronts presentation, saying the company had used AI models to build augmented-reality lenses. Snap is not the only social platform addressing lonelinessSnapchat's war against social media taps into a broader trend.

Persons: —, Colleen DeCourcy, Cipriani, DeCourcy, TikTok, Dan Whateley, NewFront, Meta's, Mervana Parekh, Snapchat, Patrick Harris, Piper Sandler Organizations: Service, Facebook, Meta, Business, NFL, NBA, NBC, Entertainment, Media, Snap's, Acrew, Big Tech Locations: New York, Manhattan, Americas

☆ A sports startup for bettors and creators raised $3.7 million. Read 10 key pitch-deck slides it used to get seed funding.
▼ + stars: | 2024-05-02 | by ( Ashley Rodriguez | Tiara White | ) www.businessinsider.com time to read: +3 min

Sports-media startup SoBet is building a sports-betting community around content creators. Its platform, which launched in June 2022, distributes exclusive short-form videos and other content from sports creators popular on social platforms like Instagram and TikTok. The company announced on May 1 that it closed a $3.7 million seed round led by Third Kind Venture Capital to help grow the platform. "We've built a platform that looks and feels a lot like a social-media platform that houses exclusive content in the form of short-form writeups, short-form videos, etc. — all posted by sports-betting creators in the space."

Persons: Cooper Lycan, Lycan, that's, SoBet Organizations: Third Kind Venture, Business, Action, BI

☆ More than half of new grads are worried about basic living costs—how they're changing their job searches to cope
▼ + stars: | 2024-05-02 | by ( Jennifer Liu | In Jljenniferliu | ) www.cnbc.com time to read: +3 min

The data, gathered from the college and new grad career site Handshake, shows a similar share of seniors say the current economic news makes them feel pessimistic. 1 priority in looking for a job is to find one that will offer stability, and they're changing some of their career preferences to find it. Elsewhere, students from the class of 2024 were more likely to apply to jobs in construction, agriculture and education, according to Handshake data. Working more than a 9-to-5Rising seniors are preparing to work more than a 9-to-5 in order to make ends meet. Many are also hopeful that side-hustle income can supercharge their savings so they don't have to work a corporate job forever.

Persons: Christine Cruzvergara, Cruzvergara, they've, Young

Many influencers seek out talent managers to help them grow their brands and make more money. Business Insider is seeking nominations for rising stars in influencer talent management. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementSome talent managers have recently come into the spotlight in the past few years, representing some of the most sought-after influencers or helping their clients execute particularly successful partnerships. BI is seeking nominations for this year's rising stars in talent management.

Persons: —, Brittany Bright Organizations: Business, Service, YouTube, Influencer League

☆ Robert De Niro wasn’t shouting at Pro-Palestinian protesters in viral video. He’s filming a TV show
▼ + stars: | 2024-05-01 | by ( Elizabeth Wagmeister | ) edition.cnn.com time to read: +2 min

CNN —A viral video clip circulating online suggested that actor Robert De Niro had confronted pro-Palestinian protesters in New York City, but CNN has learned that the actor was actually filming a TV show. In the video posted onto social media, De Niro is seen yelling, “This is not a movie! (No protesters can be seen in the video.) A Netflix spokesperson told CNN that the video was shot “during an on-location rehearsal” for the series “Zero Day,” on April 27. In the video, “Civil War” actor Jesse Plemons – who co-stars with De Niro in the series – is seen standing in the background.

Persons: Robert De Niro, Niro, De Niro, ” De Niro, De, Stan Rosenfield, ”, Jesse Plemons – Organizations: CNN, Netflix, Haaretz Locations: New York City, Israel, New York

☆ Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.
▼ + stars: | 2024-05-01 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +10 min

But largely, TikTok is a place Black creators found where they could thrive and reach new audiences and customers for their growing businesses. It wasn't that the content wasn't good, Ford said, it was that Instagram "just wasn't a place for Black creators, minority creators, to excel." Some Black creators suspected their Black Lives Matter content was suppressed in 2020 after George Floyd's death ignited a wave of protests. AdvertisementBlack TikTokers have also expressed an "undertone of anti-Blackness" in the platform's algorithm, where white creators benefited from the trends started by Black creators. AdvertisementThis is disheartening, Black creators told BI, because so many top trends and ideas come from their community.

Persons: —, Joe Biden, TikTok, Tenyse Williams, It's, Funmi Ford, Ford, Nya, I've, Étienne, Keith Lee, entrepreneurialism, Kahlil Dumas, Dumas, George Floyd's, Jalaiah Harmon, Black TikTokers, Williams, Imani Bashir, Bashir, We're, isn't Organizations: Service, Senate, Business, Consulting, University of Central, Columbia University, George Washington University, Pew Research Center, An, Free, Black, New York Times, Forbes, YouTube, BI Locations: University of Central Florida, Instagram, An Oxford, Atlanta

☆ 2024’s safest sunscreens for summer and year-round
▼ + stars: | 2024-05-01 | by ( Sandee Lamotte | ) edition.cnn.com time to read: +10 min

The annual report provides a database of products by brand and type, while also breaking them down into the top recreational sunscreens, the best daily SPF (sun protection factor) and the safest sunscreens for babies and children. Many of the safest choices will be mineral-based instead of chemical-based sunscreens, said Emily Spilman, EWG’s healthy living science program manager. Mineral sunscreens work by physically deflecting and blocking the sun’s rays, as opposed to sunscreens with chemicals that absorb UV rays and release heat as they break down. In 2019, oxybenzone was an ingredient in 60% of all sunscreen products tested by EWG, dropping to 30% in 2022. By 2023 and again in 2024, the chemical was used in only 6% of tested products, which included sunscreens and daily moisturizers and lip balms with sunscreen protection.

Persons: Brianna Starr, Alicia, ” Brianna, we’d, “, ”, Brianna, Rajesh Nair, ” Nair, Emily Spilman, ” Spilman, It’s, “ It’s, Bill Clinton, padimate, Homer Swei, EWG’s, ” Swei, oxybenzone, Len Lichtenfeld, Lichtenfeld, ” Lichtenfeld Organizations: CNN, Orlando Health Cancer, Orlando Health Cancer Institute, Twitter, FDA, US Food and Drug Administration, Care Products Council, U.S . Food, Drug Administration, oxybenzone, American Cancer Society Locations: Kansas, TikTok, Orlando , Florida, Japan, Europe, U.S, Australia

☆ The $21 billion influencer industry has gone completely off the rails
▼ + stars: | 2024-05-01 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +9 min

Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But these days, the industry of influencer marketing is completely off the rails. Since 2016, the dollars driving the influencer marketing industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, according to Influencer Marketing Hub. Marketers, brands, influencers, and platform companies all have opportunities to exploit one another to varying degrees of harm." It's not great for consumersDespite the money flying around, the FTC only provides basic guidelines about disclosure requirements for influencer marketing to protect consumers of their content.

Persons: —, Emily Hund, Hund, David Camp, Michael Jordan, George Foreman, Brooke Shields, Calvin Klein, isn't, It's, Kim Kardashian, influencer Chiara Ferragni, Lindsay Lohan, DJ Khaled, Naomi Campbell, Kardashian, Dylan Mulvaney, Bud Light, Ben Shapiro, Donald Trump Jr, Camp Organizations: Service, Business, Social Media, Harvard Business, CBS News, Nike, Salton, FTC, SEC, Consumer, NBC Locations: influencers, California

The American right’s growing embrace of Orbán builds upon millions of dollars that his government has spent on lobbying in the US, and new connections between Hungarian and American conservative think tanks. “Make America great again, make Europe great again!” Orbán declared in English, before continuing in Hungarian: “Go Donald Trump! Conservatives from around the US, Europe and beyond traveled to Budapest for the two-day event, which was organized by a Hungarian government-funded think tank. Two American nonprofits that are actively planning policies for a second Trump term have shown an interest in Hungary and Orbán’s model. But some of the American conservatives who flew into the country for CPAC seemed more focused on the optics of Budapest than on democratic rights.

Persons: crackdowns, “, Viktor Orbán, Orbán, Donald Trump’s, ” Orbán, Donald Trump !, ” Trump, ”, Trump, Steve Bannon, President Trump, Gladden Pappin, Szilard Koszticsak, White, ” Pappin, “ saviors, Bannon, Kari Lake, Mark Meadows, Andy Harris, Zoltan Mathe, Paul Gosar, Christopher Rufo, István, Ron DeSantis, Trumpists, Kim Lane Scheppele, Orbán’s, Zsuzsanna Szelényi, ” Szelényi, Márton Gulyás, influencers strode, Joey Mannarino, ” Kyung Lah, Anna, Maja Rappard, Casey Tolan, Curt Devine Organizations: Hungary CNN —, Republican, Conservative, Trump, European Union, Hungarian Institute of International Affairs, Conservative Political, “ Conservative, White House, ”, Republican Arizona, CNN, Department of Justice, Southern Poverty Law, Heritage Foundation, America, Policy Institute, Institute, Florida Gov, Princeton Locations: Budapest, Hungary, American, Europe, Lago, Dallas, America, Hungarian, Arizona, United States, Paul Gosar of Arizona, Florida, “ Hungary, marveled, New York, Washington

☆ F1's fanbase is shifting — and the 'Netflix effect' is only part of that
▼ + stars: | 2024-04-30 | by ( Chris Hawes | ) www.cnbc.com time to read: +6 min

Carlos Sainz of Ferrari during second practice ahead of the Formula 1 Las Vegas Grand Prix at Las Vegas Strip Circuit in Las Vegas, United States on November 17, 2023. Proponents of the "Netflix effect" often point to a poll taken in 2022 which found 28% of American adults considered themselves to be F1 fans, with more than half crediting "Drive to Survive." If this were true it would mean there were an incredible 72 million F1 fans in the U.S. alone. This argument runs out of road slightly however, when you consider that only 2 million Americans tuned in to watch the 2023 Miami Grand Prix. Today, F1 fans are estimated to be around 40% female, up from just 8% in 2017, as well as significantly more culturally diverse.

Persons: Carlos Sainz, Ferrari, Jakub Porzycki, Nielsen, it's, Toni Cowan, Brown, Cowan, Zak Brown, McLaren, It's, Buzz Radar, TJ Adeshola, Aston Martin, McLaren Unboxed, Lando Norris, Oscar Piastri, Thaier Organizations: Las Vegas, Nurphoto, Netflix, ESPN, IndyCar, NASCAR, Prix, Miami Grand Prix, CNBC, North, Anp, Getty, YouTube, Liberty Media, Aston, Aston Martin Racing, Buzz, Formula, sudani Locations: Las Vegas, United States, U.S, North America, North American, Nevada, Aston Martin, Australia, Bahrain

☆ Move over Coachella, there's a new festival wooing influencers in town
▼ + stars: | 2024-04-30 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Lifestyle influencer Jacqlyn Burnett was more excited this year to attend the country music festival Stagecoach for the first time than to go to Coachella. Stagecoach, the annual country music festival held this past weekend in Southern California, is rivaling the Coachella Valley Music and Arts Festival as the new favorite among brands and social-media influencers. From the growing interest in country music to fashion, influencers and brands flocked to Stagecoach this year. Some influencers, including Paige Lorenze, Maggie and Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, and Alyssa Lynch, even skipped Coachella for Stagecoach. Béis, the luggage brand, invited influencers to Stagecoach instead of Coachella, offering themed activities and special access to the festival.

Persons: Jacqlyn Burnett, Beauty, Béis, influencers, Dominick Paielli, he's, Paielli, Paige Lorenze, Maggie, Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, Alyssa Lynch, Lynch, Liz Flora, Alix Earle, I've, Ali Grant, Stagecoach Mackenzie Gaston, Brynn Wade, Luke Scornavacco, Liz Money Organizations: Stagecoach, Valley Music, Arts Festival, Business, Clementine, Coachella, Tarte, Béis Brands, Stagecoach Mackenzie, 1AM Management Locations: Southern California, Coachella

☆ Secondhand Birkins are grabbing Gen Z's attention
▼ + stars: | 2024-04-29 | by ( Jordan Hart | ) www.businessinsider.com time to read: +2 min

Hermès, a luxury Italian brand that's existed for decades, is getting Gen Z's attention, a new poll says. The company is known for its highly-coveted Birkin bag that's dominating the resale market. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The luxury Italian brand is known for its exclusive and highly-coveted handbags like the Birkin and Kelly bags. Despite the attention from Gen Z, Hermès doesn't have an official TikTok account.

Persons: Birkin, —, Kelly, TheRealReal, Gen Organizations: Service, Ad

☆ Germany's far-right AfD party is finding success on TikTok — as its popularity among young voters grows
▼ + stars: | 2024-04-29 | by ( Sophie Kiderlin | In | ) www.cnbc.com time to read: +6 min

Cardboard stands with the AfD logo lie on the chairs in the Wiesenhalle before the start of the AfD Brandenburg state party conference. Traditionally, young voters are seen as more left-leaning, but the voting data suggests some divergences, with experts pointing to social media and what they describe as online echo chambers. A study published earlier this month showed that over half of those aged 14-29 in Germany use social media to stay updated about news and politics. But Berendsen told CNBC that it is one of the social media platforms where the tunnel-effect can be an issue. An AfD spokesperson confirmed to CNBC that its videos and texts posted on social media are tailored to young people.

Persons: Monika Skolimowska, Infratest Dimap, Eva Berendsen, Anne Frank, Baerbock, Maximilian Krah, TikTok, Berendsen Organizations: Getty, Russia, Anne, CNBC Locations: Hesse, Germany

☆ Why a Brazilian UFC star is championing a dead Austrian economist
▼ + stars: | 2024-04-28 | by ( David Shortell | ) edition.cnn.com time to read: +7 min

In recent years, the free-market economist and the contrarian Austrian school he led midcentury have been turned into a hashtag deployed by tax-wary workers. Ludwig von Mises From Mises Institute“Ludwig von Mises is Latin America’s leading economist,” declared the headline of a Bloomberg opinion piece earlier this month by economist Tyler Cowen. His free-market policy prescriptions, framed by an economic thinking centered on human behavior and individual choice, were widely considered out of fashion at the time. “That is my jam!” Shapiro said of the Austrian school. “If you start to understand the concept of the Austrian economic school,” Moicano said in a recent YouTube video, “you’re going to understand that’s what I need: free market, liberties, and wealth, my brother.

Persons: Renato Moicano, “, Ludwig von Mises, ” Moicano, Mises, midcentury, influencers, “ Ludwig von Mises, ”, Tyler Cowen, Marx, Camila Rocha, Moicano, Jair Bolsonaro, Javier Milei, Fabrice Coffrini, Milei, “ Milei, Daniel Raisbeck, Raisbeck, Milton Friedman, ” Mises, El, Nayib Bukele, Amanda Andrade, Rhoades, Rocha, Ben Shapiro, ” Shapiro, It’s, “ you’re Organizations: CNN — Brazilian UFC, Austrian, Mises, “, Bloomberg, New York University, Brazilian Center of Analysis, UFC, Economic, Cato Institute, Argentina national, Salvador, Conservative Political, Conference, Mises Institute, Mises Institutes, Fox Business, YouTube Locations: Austrian, United States, South, Central America, American, El Salvador, Argentina, Brazil, Davos, AFP, Milei, Buenos Aires, Mises, National Harbor , Maryland, Washington, Latin America

☆ Insider Today: LinkedIn ghostwriter boom
▼ + stars: | 2024-04-28 | by ( Matt Turner | ) www.businessinsider.com time to read: +4 min

Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Meta CEO Mark Zuckerberg BIThis week's dispatchBig Tech takeawaysTesla, Meta, Microsoft, and Alphabet reported earnings last week. Microsoft: AI spend was also the name of the game at Microsoft. Alphabet also issued a $0.20 per share dividend — its first ever — joining its Big Tech peers like Microsoft, Apple, and Meta, in the dividend club. drbimages/Getty, LinkedIn, Tyler Le/BILinkedIn ghostwriting is boomingLinkedIn influencers are becoming more popular, with some amassing followings of millions of people.

Persons: —, Herman Miller Eames, Mark Zuckerberg, Tesla, Meta didn't, Kevin C, Cox, Jenny Chang, Rodriguez, Goldman Sachs, Dominic Bugatto, Dani Widell, Hokyoung Kim, Tyler Le, Samu Hällfors Organizations: Service, Business, Big Tech, Meta, Microsoft, Apple, The, Airbnb, LinkedIn

☆ Why do royal fans think Meghan Markle and Buckingham Palace are in a battle over jam? Here's the drama, explained.
▼ + stars: | 2024-04-28 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +3 min

AdvertisementSome royal fans think the Duchess of Sussex and Buckingham Palace are in a jam — specifically strawberry. Speculation that Buckingham Palace and Meghan Markle might be battling it out via fruit preserves began on Wednesday. Buckingham Palace. AdvertisementIt didn't take long for online users to draw comparisons between Buckingham Palace and American Riviera Orchard. AdvertisementAmerican Riviera Orchard and Buckingham Palace haven't commented on the speculationRepresentatives for Markle and Buckingham Palace did not immediately respond to a request for comment from Business Insider.

Persons: Meghan Markle's, Buckingham, —, Duchess of, Meghan Markle, Markle, Prince Harry, Duke of Sussex, influencers, Tracy Robbins, Delfina Blaqier, Chrissy Teigen, we've, Mindy Kaling, Tracee Ellis Ross, haven't, King Charles III, Queen Camilla Organizations: Markle, Service, Variety, Buckingham Palace, America, Business, Palace Locations: Duchess of Sussex, Buckingham, Buckingham Palace, Montecito, Orchard

☆ We have more insights as to where the economy is headed — and it's not good
▼ + stars: | 2024-04-26 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at how the latest GDP data has shifted the expectations of where the economy is headed. Now, the economy will need some type of event (see: bubble popping) for rate cuts to become an option anytime soon, Miskin said. Energy price shocks could bring the world economy to a "vulnerable moment," chief economist Indermit Gill warned.

Persons: —, TikTok, they're, you'd, Jia Feng, It'll, Insider's Madison Hoff, It's, Jerome Powell, Anna Moneymaker, BI's Filip De Mott, Jamie Dimon, Matt Miskin, Miskin, Mark Zuckerberg, C, Cox, Jenny Chang, Rodriguez, Goldman Sachs, Guess what's, Indermit Gill, Alphabet's, Redmond, Tyler Le, Doug McMillon, execs, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Reserve, stagflation, JPMorgan, Wall Street, John Hancock Investment Management, Galatioto Sports Partners, Bank, Google, Big Tech, Microsoft, Health, Linkedin, YouTube, ExxonMobil Locations: Chevron, New York, London

☆ Why Emily Blunt’s turnip dress is part of a fashion tradition
▼ + stars: | 2024-04-26 | by ( Leah Dolan | ) edition.cnn.com time to read: +4 min

CNN —Turnips, radishes, potatoes… This is not the beginning of Emily Blunt’s shopping list, but rather the items that appeared all over her latest red carpet outfit. And while radishes rarely get a turn on the red carpet, fashion has been committed to making sure we get our greens lately. “Luxury fashion houses are including more and more food/ grocery adjacent items this season because food is a luxury category,” wrote master’s student @kfesteryga. And while we may be seeing more food-themed fashion on runways and in retail stores, the reality is edible patterns are far from new. The turnip, potato and radish two piece is just one of Anderson's many food-themed fashion creations.

Persons: Emily Blunt’s, Guy, ”, Blunt, Ganni, Loewe, Jonathon Anderson didn’t, Jess Cartner, Morley, piquantés, Gabbana's, Chris Moore, Hubert de Givenchy, Cynthia Rowley, Phoebe Philo, Marc Piasecki, JW Anderson —, “ Organizations: CNN, Northwestern University, Gabbana, Milan Fashion, Getty, Vogue Locations: Paris, Danish, New York, ”, artichoke, Gabbana's Milan, TikTok

☆ Influencer-marketing startup Grin has laid off staffers in a new round of cuts
▼ + stars: | 2024-04-25 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +2 min

The influencer-marketing platform Grin has laid off "many" staffers — in the company's third round of layoffs in recent months — a spokesperson confirmed to Business Insider. As the company grew, "a distance also grew" between the platform and its customers, the Grin spokesperson said in a statement. First, in November 2022, the company laid off 60 staffers, mostly in Grin's sales department, the company confirmed to BI at the time. Then, in March 2023, the company laid off several staffers across multiple departments, sources close to the company told Business Insider. The impacted staffers in this latest round of cuts will receive a three-month severance package and extended healthcare benefits, the Grin spokesperson said.

Persons: —, Grin, Brandon Brown Organizations: Business, Red, BI Locations: France

For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy. These professionals help their clients manage media appearances and image. The publicists work with top influencers across TikTok, YouTube, and Instagram. Bailey is a publicist with Align Public Relations, a firm founded by Nicole Perez-Krueger, who's built most of the business on digital-first talent. This story is available exclusively to Business Insider subscribers.

Persons: Alex Cooper, Cooper, Cait Bailey —, Alix Earle, Remi Bader, Bailey, Nicole Perez, Krueger, who's, Perez Organizations: Business, YouTube, Vogue, Public, The New York Times Locations: TikTok, The

☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
▼ + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com time to read: +9 min

Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.

Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest

The winners from the TikTok battleThe countdown to TikTok disappearing from the United States is about to start. The Senate overwhelmingly passed legislation to force the divestment of the video app by its Chinese owner, ByteDance, within a year or be banned. Barring the app from U.S. shores could take months, or even years — if it actually happens. The road ahead is complicated, and any disruptions to the app could bolster its American rivals. Analysts at Bernstein have estimated that, should TikTok be banned, Meta could draw up to 60 percent of TikTok’s American ad revenue, while YouTube could take another 25 percent or so.

Persons: Biden, Bernstein Organizations: Google, Meta, YouTube Locations: United States

☆ Why Is This Seder Unlike All Other Seders?
▼ + stars: | 2024-04-24 | by ( Joseph Bernstein | ) www.nytimes.com time to read: +1 min

Why was this Seder different from all other Seders? Start with the setup: a glittering table set for 100, running the length of a drafty warehouse in the Bushwick section of Brooklyn. Also unlike most seders, this one, on Thursday night (before the start of the holiday), featured a D.J. Guests at the Seder and past parties have included Brett Gelman, the actor; Samantha Ronson, the D.J. ; Richard Kind, the actor; Chi Ossé, the Brooklyn city councilman; and the actor David Schwimmer.

Persons: York influencers, Elijah, Brett Gelman, Samantha Ronson, Richard Kind, Chi Ossé, David Schwimmer Locations: Bushwick, Brooklyn, York

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